We brought the American Express identity to the heart of live entertainment. We designed and executed the complete branding of the VIP area at Movistar Arena, a key space where the brand connects with its clients in a direct and distinctive way.

The project included the development of multiple graphic pieces and signage, transforming the space into an experience fully aligned with the Amex visual universe. From vinyl applications and large-format graphics to special interventions, every element was designed to convey exclusivity, style, and brand consistency.